In 1939, after years of experience as traders in hides, the brothers
Adriano and Oddone Vaccari founded “Nordica” in Montebelluna, making
casual footwear. In the after-war years Nordica specialised in ski
boots, although continuing to supply the market with cross-country ski
shoes and climbing boots. Work was still seasonal and the equipment
In 1950 Zeno Colò gave his name to a Nordica ski boot and to a
revolutionary lining designed by Colmar. Zeno became World Champion with
Nordica both in the downhill and the giant slalom of the 1950 World
Championships in Aspen, Colorado and gave his name to a ski boot made by
the company in Trevignano.
The 60’s saw radical transformations: 1963 marked the introduction of
the buckle, a fastening system conceived in Austria and applied for the
first time in Italy by Nordica. The great innovation of that year,
however, was the all-polyurethane ski boot; specific moulds (one for the
right boot and one for the left) and injection presses were developed.
1968 was a crucial year with regard to company technical decisions:
the leather upper of the traditional models was plastic-coated
externally using polyurethane or pvc and the cuff was raised.
Nordica set up its first affiliate in the United States, which was
the result of an agreement between Nordica and Rossignol. Other
affiliates were opened in Austria, Japan, Switzerland, France and Germany.
In 2003 the Nordica brand was purchased by Tecnica Group. The new corporate strategy is aimed at the ski
sector with particular attention being paid to racing products and to
the competition sector. The feeling between some celebrated names in
skiing and the Nordica brand is confirmed once again by the great
performances in the World Cup
and by the recent World Championships in St. Moritz., further
confirmation of Nordica competitive spirit and the great desire to be
number one again.
In 2006 Nordica presents XBI, a fully integrated balance improvement system.
In 2009 Nordica celebrated 70 years of performance and passion; an
important goal reached thanks to a great international team work, racing
athletes and testman suggestions and of course high quality products
that, all over these years, confirmed the high level of Nordica brand.