SHRED

Shortly after winning his first Olympic gold medal in alpine skiing, Ted Ligety partnered with Carlo Salmini, a materials engineer, graduate of the MIT Sloan School of Managementand avid skier, to create Shred in the fall of 2006. Just a few months earlier, the duo also created Slytech, which manufactures protective equipment for skiing, snowboarding, and mountain biking.Shred made its debut with a collection of four goggles and soon came to offer helmets and sunglasses as well. Since its inception, the brand has placed an emphasis on freeride culture, catering to the needs of skiers, snowboarders, and mountain bikers. It has sponsored numerous athletes, including snowboarders Romain De Marchi, Wolle Nyvelt, Tadashi Fuse, Kevin Backstrom, Victor de Le Rue, Brandon Cocard, Shin Biyajima, and Antti Autti, as well as mountain bikers Kelly McGarry, KC Deane, Reece Wallace, and Ryan Nyquist. The company has also sponsored skiers Lara Gut,Carlo Janka,Resi Stiegler, Alexis Pinturault, and Tom Wallisch.